When gaming compliance matters, we deliver real-time geolocation data you can trust
Players and sports betters want fun and entertainment, on their terms. Our cloud-based geolocation solutions enable you to verify location quickly without disrupting the user experience — so you can keep real-money gaming, sportsbook, and wagering customers fully engaged on your platform while ensuring gaming compliance and security.
OVERVIEW
Solving the gaming sector’s stringent compliance challenges
For gaming and sportsbook operators across sports betting, peer-to-peer, eSports, daily fantasy sports (DFS), and iGaming, staying compliant with the sector’s strict regulatory requirements is crucial to business performance. Locance’s geolocation platform offers robust gaming compliance APIs and security packages that verify user locations in real-time, ensuring that your services are only accessible in legally permitted areas. By mitigating the risk of regulatory breaches, we help you protect your brand, avoid costly penalties, and provide a secure and enjoyable gaming experience to your users.
Versatile solutions for every gaming scenario
Sports betting
Have full confidence that sports betting activities occur within legal jurisdictions. Our geolocation services for sportsbook operators verify user locations instantly, helping you maintain gaming compliance across different regions and boundaries.
Casino games (iGaming)
For online casinos, location verification is imperative to stay compliant. Locance provides precise geolocation services to confirm that players are in authorized areas, supporting compliance and enhancing the security of your iGaming platform.
Fantasy Gaming
Daily fantasy sports (DFS) and other fantasy gaming platforms rely on accurate device location to meet legal requirements. Whether your fantasy games are for sports, reality entertainment, fantasy leagues or casino-themed fantasy play, our real-time geolocation technology ensures that only eligible participants can enter contests, maintaining the integrity of your fantasy games or fantasy sports offerings.
Peer-to-peer
In peer-to-peer gaming, verifying the location of each participant is essential to avoid cross-border gameplay that may be prohibited by your payment processors or local regulations. Our robust geolocation solutions offer real-time verification, ensuring that transactions are legitimate and within legal bounds.
Skill-based games
Skill-based games often face unique regulatory challenges. Locance helps you navigate these complexities by providing the location verification needed to ensure gaming compliance and protect your platform from unauthorized access.
E-sports
E-sports platforms must ensure that competitions are conducted within permitted regions. Our robust multi-source geolocation platform effectively verifies participant locations, supporting compliance and safeguarding the integrity of your events.
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Experience the power of our APIs
Get hands-on with Locance’s advanced location services by trying out our APIs today.
Flexible configuration options for gaming compliance
In the highly regulated industries of real-money gaming, sports betting, iGaming, and gambling, the Locance platform offers a suite of powerful services for gaming compliance — including geolocation, device profiling, and geofencing — that seamlessly integrate into your wagering and gaming applications, business processes, and workflows. These capabilities are enabled via our web service APIs, mobile app SDKs, and a SaaS Customer Portal for administration, reporting and analytics.
Whether your sportsbook or real-money gaming operations need plug-and-play or deep customization, our battle-tested platform and highly experienced team are geared toward meeting your objectives. With over 10 years of real-world operating experience, our sole focus is to fulfill your critical business needs by ensuring gaming compliance for long-term, sustainable success.
The Locance platform
Highly configurable and flexible APIs adapt to your specific gaming or gambling use cases, solving your most demanding geolocation and compliance challenges.
- Multi-source location: Use our location APIs to quickly and reliably locate any type of device across various environments including mobile, Wi-Fi, and fixed connections. Get coordinates and street address details with built-in reverse geocoding.
- Device profiling: Our device profiling APIs work to identify risky device configurations and behaviors among gamers, improving security and protecting against digital and human threats.
- Geofencing: With our Smart Zone geofencing APIs, you can use pre-configured or custom virtual boundaries to trigger actions, ensure compliance, and improve user experiences.
- Gaming compliance: Meet regulatory requirements for real-money gaming and online wagering with our multi-faceted compliance APIs configured to your specific needs for geographically controlled access to your content, applications, or services and protection against threats to your digital transactions.
Easily integrate the power of our advanced location and device profiling APIs into your iOS and Android apps with our platform-optimized SDKs.
Our lightweight JavaScript SDK enables smooth integration of Locance’s geolocation, device profiling, and geofencing capabilities directly into your browser-based wagering and gaming applications.
Access our SaaS web portal for developer resources, administrative tools and interactive reporting delivering data insights, operating metrics, and drilling down into granular transaction details.
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Geolocation insights & expertise
Gaming Geolocation FAQs
How does gaming geolocation solve common compliance challenges?
Gaming geolocation verifies where a player is physically located at the moments that matter most: creating an account, logging in, placing a bet, making a purchase, redeeming a prize, or depositing or withdrawing funds. For regulated and other real-money gaming services with geographic or jurisdictional restrictions, this location data is what makes compliance enforceable in real time.
How does Locance stay current with changing gaming regulations?
Locance monitors gaming regulations on an ongoing basis through trade organizations and industry groups, direct engagement with regulators, operators, and technology partners, and active participation in events covering the state and outlook of both regulated and non-regulated gaming markets. This continuous monitoring allows our gaming geolocation platform to adapt swiftly as new laws take effect.
Has Locance successfully passed audits with major regulators?
Yes. Numerous gaming and lottery platforms using Locance’s gaming geolocation services have passed compliance testing conducted directly by regulators or independent third-party testing labs, with reviews covering the full end-to-end user experience.
How long does a typical gaming geolocation verification take?
A typical gaming geolocation verification through Locance completes in under 300 milliseconds, which is fast enough to support real-time transactions without adding friction to the player experience.
What percentage of legitimate players successfully pass geolocation verification on the first attempt?
More than 99% of legitimate players pass gaming geolocation verification on their first attempt, meaning that compliance requirements are met without unnecessary disruption for real players.
How do you detect and prevent modern location spoofing techniques while minimizing false positives?
Locance’s gaming geolocation approach draws on multiple independent location signals, including IP-based geolocation, network and data connection analysis, browser and app-based location, GPS, and Wi-Fi and cellular triangulation, layered with data from device settings, sensors, and behavioral patterns. Combining these inputs makes it possible to flag spoofing and other anomalies while keeping false positives low for legitimate players.
How can real-time location data improve customer engagement in online gaming?
Beyond compliance, real-time location data lets operators tailor offers and calls to action to where a player actually is. Use of location insights has been shown to provide a significant uplift in user engagement associated with calls to action in online apps and ads.
What are best practices for implementing gaming geolocation?
Best practice for gaming geolocation is a multi-source approach: fusing several independent location signals, applying advanced analysis to catch spoofing and anomalies, and using a programmable rules engine that adapts to regional and application-specific compliance requirements. For a deeper look, see our whitepaper on gaming geolocation best practices.