Privacy Policy

Last Updated September 12, 2023

Thank you for your interest in the Locance® website located at (the "Website"). The Website is owned by Locance, Inc. and operated on behalf of itself and its subsidiary LocationSmart Geolocation LLC (collectively "Locance", "we", "our" or "us").

Locance has the highest regard for personal security and privacy of our users ("users," "you," or "your"). This Privacy Policy lets you know how Personal Information that we receive or collect from you is processed, disclosed and used. This Privacy Policy only governs the Website and by using the Website, you acknowledge your consent to this Privacy Policy. If you do not agree with the terms, please do not use the Website.

This Privacy Policy does not govern all aspects of our processing of user or device information on behalf of our customers, who are providers of products and services to end users. That processing is governed by our customer’s privacy policy and the terms of our data processing addendum and any other agreement we have with the customer.

When we say, “Personal Information,” we mean information that identifies you or can reasonably be linked to you or your household, as defined under applicable law.  “Non-Personal Information,” by contrast, has been aggregated or anonymized such that that we are unable to link it to a particular individual or household.

What Information Do We Collect and Why?

Usage Information

General. In many cases, we will automatically collect certain information about your use of the Website that includes, among other things, information concerning date and time of your visit, the pages of the Website that you visited, your path through the Website, your IP address, the type of browser and operating system you are using and, and the third-party web sites or advertisements linked to or from the Website that you visited. For this purpose, we may use cookies, clear gifs, frames, server log analysis and other technology. Information, pertaining to your visits to the Website, collected through these technologies will be anonymous unless you provide, or have provided, us with personal information. Typically, this type of information does not directly identify you. However, any information collected through the use of these technologies that constitutes Personal Information under applicable law will be handled according to this Privacy Policy.

Cookies. Like other websites, we may use a feature of Internet web browsers called "cookies." Cookies are generated by web servers and stored on users' hard drives when they visit practically any website on the Internet. Cookies enable us to remember users, to store user preferences and to track user trends in general. We use cookies to improve the quality of the Website and to better understand how users interact with the Website. Typically, information collected through our use of cookies does not directly identify you. However, any information we collect in this manner that constitutes Personal Information under applicable law will be handled according to this Privacy Policy. For more information about how cookies are used on our website, and to change your consent for different types of cookies, click here. You can also adjust your web browser security settings to refuse all cookies or to indicate when a cookie is being sent. However, if you disable the use of cookies in your web browser, some features of the Website may not function properly.

Navigational data. As you browse our Website, we may gather navigational data that shows what pages are visited and how long various features are used. We use this information to interpret, support and analyze users' interest in our products and services; to facilitate and improve use of the Website; to comply with any requirements of law; to serve, or have a third party serve, specialized or relevant advertising content and/or recommendations to you on the Website or on a third party's website; for internal purposes; and to determine any commissions due our Affiliates. This information may be disclosed only to our staff and to third parties involved in the completion of your transaction, the fulfillment of your requests, and the analysis and support of your use of the Website. We may from time to time supply the owners or operators of third-party sites from which it is possible to link to our Website with information relating to the number of users linking to our Website from their sites. To the extent this information constitutes Personal Information under applicable law, we will handle it in accordance with this Policy.

IP Addresses. When you access the Website, our servers may record your IP address. An IP address is a number that is assigned to your computer when you access the Internet. Typically, an IP address is not Personal Information because many different individuals can access the Internet via the same computer or internet connection. But to the extent an IP address can be associated with a particular individual or household, we will treat it as Personal Information under this Policy. We may use IP addresses for system administration and troubleshooting, ensuring user compliance with our terms of service, investigating security breaches and compiling Non-Personal Information such as how many users visited the Website.

Information We Process To Provide Services To Our Customers

Location Information. In connection with providing services to a customer, we may collect location information and sensor data provided by your mobile or computing device. This information may include, but is not limited to, GPS data (including, but not limited to device latitude/longitude, accuracy, heading, speed, and altitude), cell tower, Wi-Fi access point, or IP address information. We process such information strictly to provide a service requested by our customer.

Device Information. In connection with providing services to a customer, we may receive and record(collect) information about the device you use, including, but not limited to, your cell phone, tablet, PDA computer, personal computer, browser, car, appliances or M2M devices. Such records and information may include, but not be limited to, device-specific information, such as device UDID, device phone number, IP address, cookie information, software and hardware attributes, and the web page(s) you request.

We process such information strictly to provide a service requested by our customer pursuant to the agreement we have with the customer.

Other Information

We do not collect any directly identifying information about you such as your name, email address or any other contact information, except when you specifically and knowingly provide such information. The Personal Information that you submit is shared only with those people in our organization who need this information to respond to your question or request. Information submitted through any of our online forms maybe collected to ensure technical functionality. It will also be utilized to address any inappropriate use of our Website. We do not save Personal Information to use for other purposes, nor do we provide it to any other organization.


We do not share, rent or sell your Personal Information to third parties, except that we may disclose it to third parties only when we have a good faith belief that such action is reasonably necessary to: (a) satisfy any applicable law, regulation, court order, legal process or enforceable government request, or (b) ensure compliance with applicable terms of service or agreements including investigation of any potential violations, or (c) to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person.


We have security measures in place in our physical facilities to protect our site from the loss or misuse of information that we have collected. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer is 100% safe from outside attacks, we believe that the steps we have taken to protect your personal information drastically reduce the likelihood of security problems to a level appropriate to the type of information involved.

Third Party Information Gathering

Our Website may contain links to, and contain content and advertisements hosted on, third party websites. If you click on such links, content or advertisement, you may be directed to these third-party websites. When accessed, such third-party websites may place their own cookies on your computer, collect data, solicit personal information or perform user activity tracking other than that described herein. For more information about each third-party content provider, cookies, and how to "opt-out," please refer to such third party’s privacy policy. Please be aware that we are not responsible for the privacy practices of such other websites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every third-party website that they visit. This Privacy Policy applies solely to information collected by this Website.

Change of Control

In the event that another company acquires all or substantially all of the assets related to the Website, or if we experience some other change of control event such as merger, insolvency, bankruptcy or receivership, we reserve the right to include any or all user-related information among the assets transferred to the acquiring company. We do not guarantee that any entity receiving such information in connection with any of these transactions will comply with all the terms of this policy.

Children's Privacy

We comply with the Children's Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying FTC regulation establish United States federal law that protects the privacy of children using the Internet.

The Website is not intended for children under the age of 13. If you are a child under the age of 13, please do not submit any information to the Website. We do not knowingly request or collect personally identifiable information online or offline contact information from users under 13 years old nor do we knowingly use or share personal information of users under 13 years old with third parties.

Changes to Privacy Policy

This Privacy Policy is subject to change without notice. We may change our policy at any time by posting a new version of it on the Website. Please check the Website regularly for information about revisions to this Privacy Policy. In the event that we change our Privacy Policy, such changes will affect all of the information we collect after any such change. If you object to the change to our Privacy Policy, then you must contact us in writing regarding your objection.

Questions & Comments

If you have any questions or comments about this Privacy Policy, you may contact us at or write to us at 7668 El Camino Real, Suite 104-803, Carlsbad, CA 92009.