Locance vs Xpoint
Purpose-Built Geolocation Compliance for Gaming & Lottery Operators Around the World
Why Operators Choose Locance as an Xpoint Alternative
Geolocation compliance for gaming and lottery has matured, and operators today have more choices than ever. When evaluating Locance vs Xpoint, the comparison reflects fundamentally different expertise, breadth, and depth of experience and scalability. The Locance team pioneered gaming geolocation services, including the first to launch in New Jersey, Nevada, and Delaware in 2013.
Xpoint entered the U.S. market in 2019 with a focus on sports betting and daily fantasy sports (DFS). Locance’s proven track record has been built over 12 years of exclusive focus on geolocation compliance, serving global operators across gaming, iLottery, sports betting and prediction markets, fantasy gaming, social gaming, sweepstakes, and financial services. The Locance platform is built from the ground up for geolocation compliance, with all innovation, resources, and expertise directed toward one purpose: delivering world-class geolocation compliance services to operators for any jurisdiction they serve.
For operators who need a battle-tested compliance partner with global reach, transparent data practices, multi-jurisdictional geofencing, and dedicated support, Locance offers a proven Xpoint alternative.
Understanding Different Approaches to Geolocation Compliance
Locance vs Xpoint: Core Differentiators
When comparing Locance vs Xpoint, understanding each company’s origins and strategic priorities helps operators make the right, sustainable long-term decision.
Locance’s Compliance-First Approach
- Over 12 years of experience serving regulated gaming operators internationally with gaming geolocation compliance since the market’s first launches in New Jersey, Nevada, and Delaware in 2013
- Full-spectrum gaming geolocation compliance vertical coverage: iGaming, iLottery, sports betting, DFS, prediction markets, sweepstakes, and financial services
- Global coverage spanning 200+ countries and territories
- Purpose-built platform architecture designed specifically for multi-jurisdictional compliance requirements, with no operator code changes required for most regulatory updates
- Seamless integration across web and app environments on desktop and mobile; no player-facing downloads or browser extensions required
- Rapid rule deployment and complex jurisdiction support: new restrictions, exclusion zones, and tribal boundaries implemented within hours of approval
- Privacy-by-design: location compliance data used exclusively to verify end user eligibility, with total operator control over any third-party access to their data
Xpoint’s Approach
- New entrant, founded in 2019 to focus on sports betting and DFS compliance in North America
- Limited presence internationally
- Products include Xpoint Verify (sportsbook/iGaming geolocation) and Xpoint Lite (DFS/skill-based)
Why Operators Choose Locance
Operators evaluating Locance vs Xpoint consistently identify several factors that align with the operational demands of regulated markets.
Locance offers services covering 99.9999% of active IP addresses, 4+ billion Wi-Fi access points, and 200+ million cell sites globally across over 200 countries and territories. Xpoint’s compliance certifications and market presence are centered primarily on North America, with additional activity in select markets. For operators managing multi-jurisdictional compliance across international markets, or those planning global expansion, Locance’s footprint offers a meaningful advantage.
Xpoint’s compliance certifications are concentrated in sports betting and DFS. Locance has extensive experience across all gaming verticals while also serving a broader range of regulated sectors, bringing cross-vertical expertise that benefits operators as their businesses evolve:
- Online and mobile gaming
- Sports betting and daily fantasy sports (DFS)
- iLottery and lottery courier services
- Prediction markets and event contracts
- Social gaming and sweepstakes
- Financial services
- Safety and security
Locance assigns every customer a dedicated Customer Success Manager (CSM) who knows their platform, their markets, and their compliance requirements from day one. Your CSM has direct access to our technical team, so urgent issues get to the right person immediately.
- Dedicated Customer Success Managers assigned to every account
- Direct line to technical experts for urgent compliance situations
- 24/7 availability for emergency regulatory issues
- Proactive regulatory monitoring and guidance as laws evolve in your markets
- Flexible partnership terms designed to grow with your business
Locance offers clear, usage-based pricing that scales with your business activity: you pay for actual compliance verifications performed, with no hidden fees or surprise charges. We discuss pricing openly from the first conversation. Customer’s only pay for successful location results provided in response to explicit requests via secure, web services APIs. Contact us for details based on your transaction volume and market requirements.
Locance works seamlessly within your existing web and mobile applications without requiring players to download a separate app, install browser extensions, or take any additional steps to verify their location. Once the end user consents to the sharing of location information in their app or browser settings, the compliance layer is completely invisible, reducing abandonment at onboarding and on-going use, lowering support burden for your team.
- Most integrations completed in under two weeks
- Some implementations deployed within 48 hours
- SDKs for Android and iOS; JavaScript library for web integration
- Testing sandbox for risk-free development and pre-launch validation
- Hands-on implementation support from an experienced technical team
Locance: Technical Excellence Built for Compliance
Locance combines insights from multiple location sources to deliver high-accuracy compliance decisions in real time:
- IP Intelligence: Coverage spanning 4+ billion IPv4 addresses plus comprehensive IPv6 support, covering 99.9999% of active IP addresses worldwide, with anonymizer/proxy detection, connection type analysis, and ISP identification
- Browser-Based Location: HTML5 location services using GPS, Wi-Fi, cellular, and OS platform data with user consent management
- Global Site ID (GSID): We leverage a network with access to 200+ million cell sites and 4+ billion Wi-Fi access points globally, providing indoor and outdoor coverage in environments where GPS signals may be unavailable
- Real-Time Processing: Swift sub-second response times for immediate compliance decisions at scale
Learn More- Threat Detection: VPN, proxy, TOR browser, virtual machines, remote desktop, and private browsing detection
- Device Identification: Persistent browser cookies, HTML5 local storage, and device fingerprinting
- Behavioral Analytics: Mouse, cursor, and keyboard pattern analysis to detect bots and impostor activity
- Risk Scoring: Real-time risk assessment powered by a cybersecurity network processing 7+ billion monthly transactions across 20,000+ enterprise customers worldwide
Locance’s Smart Zone technology provides the flexibility operators need for diverse and evolving regulatory requirements:
- Custom Geofencing: Point-and-radius or complex polygon boundaries with exclusion zones
- Confidence Scoring: 0–100 confidence levels for location determinations with customizable thresholds
- Multi-Zone Support: Simultaneous allowed and exclusion area validation
- Rule Customization: Per-application or per-market compliance rule sets tailored to your operational requirements
- Rapid Rule Changes: Geolocation rule updates implemented within 24–48 hours for standard requests, and within hours for emergency regulatory situations
Proven Industry Expertise
Over 12 years of specialized experience in gaming compliance
Deep regulatory knowledge across major gaming jurisdictions worldwide
Continuous innovation driven by industry-specific operator challenges
Trusted by operators across sports betting, iLottery, iGaming, prediction markets, and social gaming
Active participation in industry working groups and regulatory discussions
Making Your Decision
The geolocation compliance market has access to a number of gaming compliance platforms with different strengths and priorities. When evaluating geolocation compliance providers as an Xpoint alternative, consider what matters most to your operation, both today and as you scale.
Customers have chosen Locance because of:
- Global coverage across 200+ countries and territories, with comprehensive IPv4 and IPv6 support
- Privacy-first data handling: Locance never repurposes, resells, or shares end user location data outside the operator relationship; operators retain full control
- Breadth of regulated verticals served, including iGaming, sports betting, iLottery, prediction markets, and financial services
- Enterprise-grade flexibility with rapid rule changes and complex jurisdiction support
- Frictionless player experience with no separate app downloads required
- Rapid integration and faster time to market
- Transparent pricing from day one
- Dedicated Customer Success Manager with direct access to technical experts from day one
- Over 12 years of specialized gaming geolocation compliance expertise
When evaluating providers, we encourage you to:
Ask each provider how they use player location data beyond compliance verification
Test integration complexity with sandbox environments
Evaluate support responsiveness and dedicated account management approach
Verify geographic coverage against your current and planned markets
Request detailed pricing information from each provider
Review customer feedback on independent software review platforms
Ready to explore Locance as an Xpoint alternative?
If you want to learn more about how Locance can support your gaming geolocation compliance needs, whether you’re in sports betting, DFS, iGaming, iLottery, or another regulated vertical, we’re here to help. Contact us to start the conversation, or request a demo to see the platform in action.
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Frequently Asked Questions: Locance vs Xpoint
What are the main differences between Locance and Xpoint?
Locance and Xpoint are both dedicated gaming geolocation compliance providers, but they differ significantly in experience, geographic scope, vertical breadth, and data practices. Locance team members pioneered gaming geolocation compliance, launching in New Jersey, Nevada, and Delaware in 2013; over six years before Xpoint entered the market. Locance provides global coverage across 200+ countries and territories, while Xpoint’s primary market presence is North America. Locance never repurposes or shares end user location data outside the operator relationship. Operators retain full control over how their compliance data is used within their own business. Locance also serves a broader range of regulated verticals, including iLottery, prediction markets, tribal gaming, and financial services.
How does Locance approach data privacy for players?
Locance never repurposes, resells, or shares end user location data with third parties outside the operator relationship. Location data collected through Locance is used solely to verify that a player is in a compliant jurisdiction; it is never used to build marketing profiles, deliver targeted advertising, or generate behavioral insights used outside the compliance process. Operators retain control over their end user data through role-based access permissions, and we offer configurable data retention and deletion procedures to suit their business needs. For operators in regulated markets where data handling practices are subject to regulatory review, Locance’s compliance-only data model reduces exposure. Learn more on our platform page.
Is Locance suitable for operators outside North America?
Yes. Locance offers geolocation compliance services to operators covering 200+ countries and territories, encompassing 99.9999% of active IPv4 and IPv6 addresses, 4+ billion Wi-Fi access points, and 200+ million cell sites globally. Whether you operate in the U.S., Europe, Latin America, or beyond, Locance’s platform is built to support your compliance requirements in jurisdictions around the globe.
Does Locance serve DFS and sports betting operators?
Absolutely. Locance serves operators across the full spectrum of regulated gaming, including sports betting geolocation compliance, daily fantasy sports (DFS) geolocation compliance, iGaming, iLottery, prediction markets, social gaming, and sweepstakes. Our platform is configurable to the specific geolocation compliance requirements of each vertical and jurisdiction. Learn more on our gaming industry page.
How quickly can Locance implement geolocation rule changes?
Locance manages rule sets on behalf of clients, which means operators typically do not need to make code changes when regulations shift. Standard rule updates are implemented within 24–48 hours of client confirmation. For emergency situations, such as a sudden regulatory change or a new state restriction taking effect, changes can be made within hours of approval. Locance can also prepare rule sets in advance for pending legislation, ensuring compliance is in place the moment new regulations take effect.
How does Locance pricing work?
Locance offers transparent, usage-based pricing that scales with your business activity. There are no hidden fees, no surprise enterprise charges, and no per-user billing for inactive accounts; you pay for actual successful compliance verifications performed. Pricing is discussed openly from your first conversation. Contact us for detailed pricing information based on your transaction volume and market requirements.
Do players need to download anything to use Locance?
No. Locance works seamlessly within your existing web and mobile applications without requiring players to download a separate app, install browser extensions, or take any additional steps. This eliminates a common source of player abandonment during onboarding or attrition thereafter and reduces support inquiries, allowing players to start playing immediately without interruption.